I want to share an example of an excellent video ad that I helped a client create.
She's a yoga therapist and she just launched her course on mindfulness and meditation.
I think it's really important to share success stories from people in the health/wellness/spirituality space.
It's easy to think that ads can't work for that type of niche and they only work for B2B or the icky super salesy bro marketers. Not true!
Goals for the Ad Campaign
Rachel wanted to grow her email list and audience before launching her first group program in January.
So, we started working together in December to create this ad.
Rachel had never run an ad or launched a course before.
I took her on as a coaching client. I coached her through beautifying her landing page, writing her copy and headline and recording her video.
Then, I helped her build out the ad campaign inside Facebook ads manager.
We created a split test to help her find the audience that responded best to her ad. After it started running, we had several follow up sessions to talk through her ad results and help her maximize her ad spend and avoid wasting any money.
Below is a screen shot of the preview of Rachel’s ad. (Note all the likes, comments and shares 😎)
Click here or on the image below to see the full copy of the ad, watch her excellent 45 second video or sign up for her 5 minute practice!
Facebook Video Ad Results
This ad started in the middle of December 2019, about 2 months ago. Since then, she's had:
34,571 video plays
3,750 clicks to her website
1,128 new email subscribers
And this is all with a modest ad budget of under $500/month!
I'm super proud of her AND I'm happy for her because this ad will keep building her list and audience for as long as she wants to run it. Since her launch is over, she's planning to scale it down and spend $200-$300/month to just keep growing her reach until her next launch.
I'm happy that I could help her create an asset like this for her business that is such a powerful tool for reaching people with her awesome tools and techniques.
If you’re inspired by my work with Rachel, then reach out! Fill out some basic questions about your business and I’ll reply with the Facebook ads management package that’s the best fit for you.