email list building

5 Tips to Create Fantastic, High-Converting Landing Pages

A fantastic landing page is so important to growing your email list and business.

And, if you’re going to be running Facebook ads, your landing page can either cost or earn you a lot of money.

I see sooooo many landing pages that are just disasters. And people can’t understand why they’re not getting more signups for their lists.

Fortunately, many of these problems are easily fixed by a fantastic tool. I’ve included a recommendation + affiliate link in this post because I really believe that using this tool will take care of all 5 tips for you at once.

Let’s dive into the 5 tips and take your landing pages to the next level!

A fantastic landing page is so important to growing your email list and business. And, if you’re going to be running Facebook ads, your landing page can either cost or earn you a lot of money. Click through to read my top 5 tips for a fantastic, high-converting landing page. #emailmarketing #facebookadstips

Tip #1: Hide the navigation. 

I’m talking about the links at the top of your page that probably say something like “Home”, “About”, “Services”, etc. You do NOT want those links on your landing page.

Why? Because you don’t want your potential new subscriber to get distracted and click into some other part of your website without signing up.

So, hide that navigation. If you’re not sure how, then keep reading because I’ve got a tool for you that makes everything easier.

Tip #2: NO pop ups!

Using FB ads to send users to a page with a pop up is actually against Facebook ad policy! It could get your account shut down!

There’s a time and a place for pop-ups (like on your blog), but your landing page is not that place.

I actually had a client book a coaching session with me to get feedback on her ads. And she had a pop up on her landing page. The pop up was installed on her entire site and she didn’t know how to take it down.

So, she signed up for LeadPages (more on that in a minute) and now she’s seriously growing her list!

Tip #3: Include a link to your privacy policy on your landing page.

This is another piece of great landing pages that is mandated by Facebook ad policy and just a general good business practice. You MUST have a link to your privacy policy on your landing page. Otherwise, you can get your ads disapproved and account shut down.

A privacy policy states what you’re going to do with people’s information that you collect through the landing page.

If you don’t have a privacy policy, you have to get one! Use your Google machine and find a template that you can fill in with your business information.

Tip #4: Keep it simple and clear.

I see a lot of entrepreneurs who create landing pages that read more like a long-form sales page than a page that is meant to have a visitor sign up for a freebie.

You don’t have to work that hard to sell a freebie.

The landing pages that I see working well are simple and get straight to the point.

If you’re running ads or sharing your landing page on social media, then remember that the people who visit the page are highly distracted.

Be clear. Make it really easy and obvious what people get when they sign up and where they should click to do it.

And please, for the love of goddess, use a font that’s easy to read! ;)

Tip #5: Know your conversion rate.

Conversion rate is the number of people who sign up divided by the number of people who visit the page. 

A decent landing page should get you at least a 25% conversion rate. Of course, it’s possible to do much better!

But if your landing page is converting under 25%, then you better do some testing and find a better page.

If you run ads to a low-converting landing page, you’re throwing away money! So, make some changes to your page and test different versions until you find a winning combination.

Ok, so those are my best practices for creating an awesome landing page.

If your head is starting to spin and you’re wondering how in the world you’re going to create a page with all of these elements, never fear!

I’ve got a recommendation.

LeadPages.

This is a tool that already integrates ALL of these best practices for you! They have beautiful templates that you can customize to your colors and style.

The templates don’t have any navigation at the top so you don’t have to worry about hiding it. And there’s always a link to connect your privacy policy at the bottom of the page.

With LeadPages, it’s super easy to track your conversions and know exactly how well your page is doing. 

And they even have a super cool split testing feature to help you figure out which page is going to convert the best!

I went through a phase where I didn’t use LeadPages, I just built my landing pages on my main website. But I’ve come back to it because it’s just so easy to implement all 5 of these tips!

And the pages that I’ve created have converted SO well.

I just made a new one for my art business last month. So far 648 people have visited and 272 have signed up. That’s a 42% conversion rate! Woot!

So, if you’d like a free trial of LeadPages to see if it’s a good fit for your business, you can check it out here.

Once you get your landing page rocking, you’ll want to think about running Facebook ads to grow your list even faster! Grab a free copy of my List Building Ads Checklist below.

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The Best Type Facebook Ad Campaign to Grow Your Business

If you’re wanting to try Facebook ads for your business but aren’t sure where to start, I feel ya!

There are SO many options inside of Facebook! Where do you begin?

Do you start advertising to get more views for your videos? Or most post engagement for your best content?

Or do you dive right in with a special promo to get more sales?

Or just do some simple awareness ads to let people know that you exist?

All of these types of ads can help your business if you have a proper strategy in place.

But I think that the best type of ad that you can run as you’re getting started is an email list building campaign.

I’m talking about creating something valuable (like a video series or ebook) and then giving it away for free in exchange for someone’s name and email address.

Then you set up your Facebook ads to promote this freebie and get more sign ups.

Why should you care about growing your email list? So many reasons.

When it comes to Facebook ads, there are so many choices! But here’s the campaign that I think is most worth your time and money investment. | Facebook ads tips | Facebook ads examples | Facebook marketing | Awesome Facebook ads | Content marketing | Facebook ads marketing | Email marketing | Facebook marketing strategy | #emailmarketing | #facebookadstips | #facebookmarketing | #facebookmarketingtips

Email helps you build relationships. Once someone opts in and joins your list, you can send them great, helpful content about your topic and deliver a lot of value. I’ll admit, I’ve gone through different phases in my business where I consistently emailed my list and where I didn’t. And I noticed a HUGE difference in my results for flash sales, launches and promotions. Which leads me to my next reason.

People are WAY more likely to buy from a sales email than a social media post. Your peeps are much more in a buying frame of mind while reading their email than while browsing social media. Plus, the algorithms on Facebook and Instagram don’t give promotional posts very much organic reach. Which means, that if you want more of your followers to know about your offer, you’ll have to do ads to reach them. 

When you grow an email list, you own that list and the ability to contact those people. Unless they unsubscribe of course. You don’t have to panic about the latest changes to the Facebook algorithm because you can contact your tribe through email.

You can automate email sequences. This gives your subscribers a great experience. And it gives you the chance to step back from your business and take a break. It’s one of those things where you can set it up and then test, monitor and tweak. When you get it dialed in, you get to sit back and chill while it builds your business on autopilot. Pretty awesome, right?

You’re setting yourself up for long term success. Some people will stay on your list for YEARS! As long as you stay in business. So, investing in some ads today can pay off way down the line in your biz.

Have I convinced you?

Running Facebook ads to build your list is truly a worthy investment for your business. 

So, how do you get started?

Glad you asked!

I’ve got a free checklist for you. It’s got everything you need to prepare to start planning your first email list building ad campaign. You can grab your free List Building Facebook Ads Checklist here.

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Start building your email list with Facebook ads

Download my free List Building Ad Strategy Checklist