Facebook Ads Portfolio

Hey! Thanks for your interest in working with me on some Facebook ads!

Check out some of my Facebook ads success stories below! This will give you an idea of the type of ads that I run and the clients who I serve.

If you’d like to talk more about Facebook ads, please apply to work with me and let’s see if we’d be a good fit to work together!

-Delight Howley

Facebook Ads Retargeting For the Win!

Advertising goal: Enrollments for an in-person weekend retreat

This is a funnel of 3 Facebook ads that I created for this client.

We spent just over $1,000 on the 3 ads below and made back nearly $7000 in camp registrations!

Video ad

Over 17,000 people watched this video for 3 seconds or more. Then, I retargeted them with an ad for the Facebook event.

Facebook event ad

I targeted their Facebook page followers and the viewers of the video above.

Sales page ad

For this ad, I retargeted people who watched the 10+ seconds of the first video and who clicked that they were interested in the event ad. It led to the sales page where people could sign up.

Email List Building Ads

Advertising goal: Email signups for happiness quiz

Time frame: 3 months, February 2019 - May 2019

Over 12,000 new email subscribers

Average cost per subscriber: $.42

Advertising goal: Email signups for chakra video series

Time frame: September 2017 - June 2018

Over 4,200 new email subscribers

Average cost per subscriber: $0.78

Advertising goal: Email signups for healthy fats ebook

Time frame: November 2017 - July 2018

Over 2,400 new email subscribers

Average cost per subscriber: $0.79

Retargeting Sales/Promo Ads

Advertising goal: Mother's day event planning live online workshop sales

Time frame: 4 days, May 2018

Audience: retargeting email list, Facebook followers and shop visitors

Amount spent: $123

Amount earned: $871

Return on ad spend: 708%

Advertising goal: Shop-wide flash sale for business-building info products

Time frame: 4 days, June 2018

Audience: retargeting email list, Facebook followers and shop visitors

Amount spent: $281.56

Amount earned: $1811.15

Return on ad spend: 643%

Advertising goal: Online course sales

Time frame: 3 days, December 2017

Audience: retargeting sales page visitors, email list and Facebook page engagement

Amount spent: $37

Amount earned: $693

Return on ad spend: 1872%