I’ve been running Facebook ads for myself and clients for over 3 years now.
And here’s a classic mistake that I see over and over again.
This mistake can cost you a lot of money.
This mistake might make you say, “Facebook ads don’t work.”
This mistake is HUGE.
And it’s totally avoidable.
Ready to hear what it is?
The biggest Facebook Ads mistake = Targeting a sales ad to people who don’t know you at all.
Here’s how this goes...
You set up an ad to sell your product or service. Maybe you’re having a special 4-day promotion or you’re selling tickets to a live event or you just released a new ebook. It could be anything.
You want to boost your sales for your awesome special promotion.
So, you go set up a Facebook ad.
You use a picture of your product or service and you write text that explains the details of your special promotion.
Then, here’s where the mistake comes in.
Inside Facebook ads manager, on the ad set tab, under the “Audience” section, you go in and use “Detailed Targeting”
If you’re a life coach, you target fans of Gabby Bernstein.
If you’re a business consultant, you target fans of Marie Forleo.
If you’re a Keto diet expert and blogger, you target people who are interested in Healthy Eating.
If you’re a parenting expert, you target Moms.
And this is your problem.
This is WRONG WRONG WRONG!
Why? Because 99% of the people who see your ad will have absolutely NO idea who you are!
And the likelihood that you’ll make an amazing amount of sales to people who have never seen or heard of you before is slim to none.
How to fix this Facebook ad mistake
When you are setting up an ad to sell something, do NOT use the “Detailed Targeting” field.
Instead, use the “Custom Audiences” field.
So, what are custom audiences?
These are audiences that you go and set up in the backend of Facebook Ads Manager. And these audiences are the people who already know you!
These are the people who you want to be sure are seeing your ad and know about your special promotion!
These are the people who have been following you for awhile and thinking about buying from you and when they see the special promo, they will jump at the chance to get a sweet deal!
With custom audiences, you can target the people who…
Watch your Facebook lives
Read your blog
Browse your online shop or sales page
Chat with you on Instagram
Subscribe to your email list
This is how you make more sales with your Facebook ads.
The people in these custom audiences are ideal customers because they already know, like and trust you.
When you target your promo ad to custom audiences, amazing things can happen!
I once got an 18x return on my ad spend by targeting these peeps with my ad!
Meaning, for every $1 I spent on my ads, I made $18 back. Pretty good investment, right? You can read all the details and see exactly how I did it here.
How to get started with custom audiences
Ok, have I convinced you yet?
Are you seeing why you MUST use custom audiences and NOT detailed targeting in order to get results with your Facebook ads?
If you’re picking up what I’m putting down, then you’re probably wondering how to set up these custom audiences, right?
Well, I’ve got you.
I have a short and sweet course for you! All about custom audiences, how to set them up and how to use them.
It’s called Magical Facebook Ads Targeting
In the course, I’ve created step-by-step video tutorials to teach you how to set up the following custom audiences:
Webinar registrants - If you’re doing a traditional online launch, then you’re probably doing a webinar, free challenge, video series, etc. And when you open the cart for your program, you want to run an ad to all the people who registered for your free content!
Blog readers - Someone who hangs out on your blog is someone who is looking for solutions to a problem that you can help with!
Window shoppers - These peeps are hot hot hot! They have already been to your online shop or sales page for your offer. When they see your ad for a special promo, they’re going to jump on it!
Video viewers - If you post a lot of high-value videos on you Facebook business page, then you’ll definitely want to run your ad to the people who watch your vids.
Email subscribers - People who have been on your email list for awhile are fans of you and need what you have to offer. Make sure that they know about your latest promo by both emailing them AND running a Facebook ad to them.
Facebook group members - This is the tricky audience because it’s not as easy and straightforward to target as the others. But never fear, I’ve got 2 hacks that allow you to run an ad to your Facebook group members.
Instagram peeps - If you hang out a lot on Instagram, then you can run a Facebook ad to the people who engage with you there! If they see you on both Facebook AND Instagram, they’re a lot more likely to take action.
Each audience video training is 3-6 minutes long.
Magical Facebook Ads Targeting also includes my tips for what to advertise, how much money to spend on the ads, how long to run your ads and how to set up your ad inside Facebook Ads Manager.
Then here’s some great news for you. Magical Facebook Ads Targeting is only $44!
Because I’m SO tired of hearing stories of people wasting their money by targeting their ads to total randos and getting absolutely no results.
I’m offering this course for a super affordable price because you don’t need to be making this mistake any more!
Seriously, you could waste $44 on Facebook ads in about 10 seconds if you don’t know how to use custom audiences.
So, instead of making a donation to Facebook, buy Magical Facebook Ads Targeting and learn how to use these custom audiences to get your ads in front of your people!