If you’re wanting to try Facebook ads for your business but aren’t sure where to start, I feel ya!
There are SO many options inside of Facebook! Where do you begin?
Do you start advertising to get more views for your videos? Or most post engagement for your best content?
Or do you dive right in with a special promo to get more sales?
Or just do some simple awareness ads to let people know that you exist?
All of these types of ads can help your business if you have a proper strategy in place.
But I think that the best type of ad that you can run as you’re getting started is an email list building campaign.
I’m talking about creating something valuable (like a video series or ebook) and then giving it away for free in exchange for someone’s name and email address.
Then you set up your Facebook ads to promote this freebie and get more sign ups.
Why should you care about growing your email list? So many reasons.
Email helps you build relationships. Once someone opts in and joins your list, you can send them great, helpful content about your topic and deliver a lot of value. I’ll admit, I’ve gone through different phases in my business where I consistently emailed my list and where I didn’t. And I noticed a HUGE difference in my results for flash sales, launches and promotions. Which leads me to my next reason.
People are WAY more likely to buy from a sales email than a social media post. Your peeps are much more in a buying frame of mind while reading their email than while browsing social media. Plus, the algorithms on Facebook and Instagram don’t give promotional posts very much organic reach. Which means, that if you want more of your followers to know about your offer, you’ll have to do ads to reach them.
When you grow an email list, you own that list and the ability to contact those people. Unless they unsubscribe of course. You don’t have to panic about the latest changes to the Facebook algorithm because you can contact your tribe through email.
You can automate email sequences. This gives your subscribers a great experience. And it gives you the chance to step back from your business and take a break. It’s one of those things where you can set it up and then test, monitor and tweak. When you get it dialed in, you get to sit back and chill while it builds your business on autopilot. Pretty awesome, right?
You’re setting yourself up for long term success. Some people will stay on your list for YEARS! As long as you stay in business. So, investing in some ads today can pay off way down the line in your biz.
Have I convinced you?
Running Facebook ads to build your list is truly a worthy investment for your business.
So, how do you get started?
Glad you asked!
I’ve got a free checklist for you. It’s got everything you need to prepare to start planning your first email list building ad campaign. You can grab your free List Building Facebook Ads Checklist here.